Media is the most important sector anywhere. It is regarded as the pillar of democracy and called as the fourth estate. It is one of the industries which have provided maximum number of jobs all over the world. Any media depends on the variety of news articles and the latest and hot news for its survival. Unless and until it has representation globally, no media can get latest news. However appointing people all over the world is not practical too. In such a situation, freelancing has become very common in media. Most of the people who write in periodicals and dailies are freelance writers. They will be paid depending on the subject and number of articles they have written. In some cases, the publications will publish the name of the author, but in most cases they will keep it hiding. Thus a person can write for more than a periodical unless it is barred based on the conditions of the agreement. Freelance writing in medial is not limited to writing articles. It even happens in reporting too.
How the reporters work
As mentioned earlier, most of the publications will have part time reporters in many places. Such reporters will not be in the pay roll of the company. They will be paid based on the inputs they are providing. However, a freelance writer alone can not work here in most cases. He will have to hire a freelance photographer too. Here we are getting a good example for the team work of freelancers.
When this is the routine work as far as the media is concerned, they may have to hire some freelance writers or freelance photographer for an occasion. Here the terms and conditions will differ. For example, an event such as Olympics will certainly attracts millions of people from all over the world. Unfortunately, all the media can not send their representatives to cover the event due to various reasons. In such cases, they can make a temporary tie up with freelance writers who are already made arrangements to cover the event. They can hire the freelance photographer too.
Another area where freelance writing gets prominence is shadow writing. Shadow writers are the ones who have a talent to write but not writing in their own names. Many editors prefer such writers for writing various articles. It can be a biography of a celebrity or an article on some social issues by a prominent person. Here the freelance writing is being used to put the points in the right way to attract the readers. We might have gone through many articles written by celebrities whom we adorn. Most of them will be written by shadow writers who do the work for a fee.
Freelancing in Marketing
Any media sustains in the market with the revenue generated through advertisements. Here also most of the companies use the service of freelancers to generate more revenue. Here the people who work to canvass advertisements will get a share of the revenue they generated as their remuneration.